Prokritee (meaning “nature” in Bengali) provides jobs for poor rural women: widows and divorcees, primarily rural, landless and with little or no income. Prokritee manages several handicraft enterprises and helps other groups sell their products in local and foreign markets. By providing jobs for women, Prokritee improves women’s standards of living and helps them send their children to school. The organization provides skills development training to artisans. The design department of Prokritee is committed to developing marketable designs based on Bangladesh’s cultural heritage. Prokritee creates and promotes income–generating projects that benefit the artisans, adhere to good safety and environmental standards and have the potential to become self–reliant.