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The Divine Chocolate Company was formed in 1998 to manufacture and sell Fair Trade chocolate. Today, Divine is a leading Fair Trade Brand in the UK and a pioneer in the world of socially responsible business. A group of cocoa growers in Ghana started the Kuapa Kokoo co-op in 1993. In the local Twi language, their name means "Good Cocoa Farmers Company." They seek to enable social, economic and political development, enhance women's participation in the cocoa business, and promote environmentally sustainable farming practices. As shareholders in the Divine Chocolate Company, members not only receive Fair Trade prices for their cocoa, but share in the candy company's profits. Their motto is "Pa Pa Paa," which means "the best of the best of the best."