Back in early January, our social media and marketing team gathered together to make a call to Level Ground Trading, our fair trade coffee partner.
Located in Victoria, B.C., the company’s slogan is, “We shake the hands that pick the coffee,” but in reality, the organization does much more. Not only does it invest in communities in South America and Africa, coffee roasting guru and master taster, Josh Del Sol, creates tasty blends and roasts beans.
We wanted to pick his brain and find out all we could about the coffee we sell. It turns out there was plenty to learn. For example…
I don’t know about you, but my morning routine starts and ends with coffee! I probably don’t qualify as a connoisseur, but I know a good cup of coffee when I taste it – and I’ve long been a big fan of the coffee I get at Ten Thousand Villages.
Ten Thousand Villages has a strong history with Level Ground Trading, which supplies our coffee. This partnership began even before Level Ground Trading’s inception: Hugo Ciro, co-founder and CEO of Level Ground, was introduced to Fair Trade when he volunteered at the SelfHelp Crafts (now Ten Thousand Villages) warehouse in Abbotsford many years ago.