We recommend storing your coffee in the package in a cool dark cupboard. Beans retain their natural oils and flavours longer than ground coffee. Ground coffee should be used quickly after purchase. Beans can be stored unopened for 2 months but should be consumed within 2 weeks of opening the package. Grind the beans just before brewing. Use fresh, clean water. We recommend that you clean your coffee making equipment each time you use it so that coffee oils do not build up on the surface and affect the quality of the coffee in your cup.